Federation of Master Builders Research Highlights Support For Apprentice Employers


Research completed on behalf of the Federation of Master Builders, from a survey of homeowners, has highlighted a strong public interest in favour of employers who support Apprentices in their careers. Some of the key facts that have been released from the report include:

  • Almost two-thirds of homeowners would have a more favourable image of a building firm knowing they train Apprentices
  • Half of UK homeowners would be more likely to actually hire a building firm knowing they train Apprentices (all else being equal)
  • More than two in five would be more likely to recommend a building firm to a friend or family member based on the fact they train Apprentices
  • Almost two-thirds of homeowners think that building firms should highlight the fact that they are training the next generation of tradespeople in their marketing material

Brian Berry, Chief Executive of the Federation of Master Builders (FMB), said:

“This new research confirms what many of us already knew – Apprentices are good for your business. The building industry is extremely competitive and these results suggest that training an apprentice will help a firm stand out from the crowd. Homeowners aren’t just concerned about the craftsmanship of their builder, they want to know they are hiring a firm with strong values. Therefore, it makes sense that a business that invests in young people is seen in a better light. If the burgeoning skills crisis in the construction industry wasn’t enough to motivate those firms not already training to start doing so, hopefully, this evidence will do the trick. It’s helpful to know that Apprenticeship training can not only provide rewarding career opportunities for young people, but it can also help a firm’s bottom line.”

Paul Burrows, Recruitment Executive for NCA added

“This report highlights what we are already seeing with the employers we work with, not only is it rewarding to know you are contributing and supporting to help a young person make a start on their career in construction but also there are some clear benefits for the business employing the Apprentice in their appearance and perception with customers as well as the increase in capacity the business has with extra people to deliver the business”